Documentation Library / Business Overview
Business Overview
Market analysis, business model, comparison with the alternatives and operating results — for business decision-makers.
1. Executive Summary
Every business with customers holds an untapped credit opportunity. But the gap between "having a customer" and "offering them credit" is usually filled by a large technical team, twelve to eighteen months of development, and heavy operational risk. Tivani removes that gap.
Tivani is comprehensive credit and lending infrastructure as a service — a platform covering the entire credit lifecycle: from product design and credit assessment to servicing, collections and settlement. Any organization can launch its own branded, white-label credit service in weeks — not years — on its own encrypted infrastructure, without its customers’ data going anywhere.
2. Why Now? — The Market Problem and the Window of Opportunity
Three simultaneous forces have brought demand for embedded digital credit to boiling point: inflationary pressure that has weakened the purchasing power of cash, the growing consumer expectation of "buy now, pay later," and the maturity of digital payment infrastructure. An organization launching its credit service today gains a first-mover advantage; one that starts a year from now will compete in a saturated market.
But four barriers stop most organizations
- Cost and time to build: Building a credit core from scratch requires a multidisciplinary expert team and 12 to 18 months — before a single unit of revenue is produced.
- System fragmentation: Credit assessment, origination, servicing, collections and reporting are usually carried out in separate tools — without integration and with a high human error rate.
- Data sovereignty concerns: Large organizations and financial institutions cannot place their customers’ data on a third party’s server — neither for regulatory reasons nor out of trust.
- Vendor lock-in: Traditional solutions trap the customer in a technical cage; every small change demands months and cost.
The size of the opportunity
| Target segment | Primary use | Market situation today |
|---|---|---|
| Large enterprises | EWA and corporate vouchers for employees | No integrated, centralized solution exists |
| Existing lendtechs | Infrastructure upgrade and capability-gap fill | Costly in-house build or legacy system |
| Banks and neobanks | White-label digital credit infrastructure | Long sales cycle, open opportunity |
| E-commerce and retail | BNPL and embedded credit | Lacking dedicated financial infrastructure |
| Logistics and tourism | Travel and services credit | Emerging market, low competition |
3. The Solution: How Tivani Works
Tivani is a three-layer, API-first financial infrastructure. Each organization works with the platform through three separate panels — and end users receive a seamless experience under that same organization’s brand.
| Layer | Who? | What it does |
|---|---|---|
| Side A — Administration | Noyan team and senior administrator | Defining organizations, credit plans, fees, user categorization, high-level reporting |
| Side B — Underwriter | Client organization (underwriter) | User management, credit allocation, corporate vouchers, financial dashboard, contract documents |
| Side C — End user | Credit consumer (mobile app) | Five wallets, withdrawal, purchase, investment, statement, transactions |
Five wallets — which one is for you?
| Wallet | Use | Example industry |
|---|---|---|
| Cash | Payment and money transfer | Retail, gift card |
| Cash Credit (EWA) | Salary advance and earned wage access | Enterprises, human resources |
| Non-Cash Credit (BNPL) | Installment purchase in a merchant network | Health, e-commerce |
| Corporate Voucher | Welfare voucher restricted to a network | Enterprises, employee welfare |
| Facilities | Loan with guarantee or credit assessment | Investment, banks, lendtech |
Risk model: secured and unsecured users
- Secured user: Their credit is guaranteed by an underwriter or a trusted authority — minimal default risk.
- Unsecured user: They access credit after passing an identity-verification and credit-assessment path approved by the organization. The verification and assessment processes are modular and configurable to each business’s needs.
4. The Core Differentiator: Intelligent Credit Scoring Engine
What separates Tivani from a mere "loan management system" is its credit decision engine — which, in a fraction of a second, produces an explainable credit decision from hundreds of parameters, without slowing the user experience.
| Tool | Function |
|---|---|
| Live Liability View | Real-time view of each user’s active loans and bounced cheques |
| Cheque Signal | Analysis of the user’s cheque status as a risk indicator |
| Delay Pattern Engine | Analysis of repayment-delay patterns at the daily level (uniform or irregular) |
| Scoring API | Hundreds of parameters (amount, bank type, collateral, installments, history) in milliseconds |
| Behavioral Graph | Behavioral signals from the strategic-partner ecosystem |
| Explainable Feedback | A transparent reason for every credit decision — no black box |
5. Business Model — How It Creates Value for You
Tivani is not merely a cost; it is a revenue engine. The pricing model is designed so your cost aligns with your success: a fixed base subscription and a declining transaction fee.
| Plan | Suitable for | Monthly subscription | Transaction fee |
|---|---|---|---|
| Starter | Volume up to 50B IRT/month | 250M IRT | 0.7% to 1%, declining |
| Scale ★ | Volume 50 to 500B/month | 400M IRT | 0.3% to 0.5%, declining |
| Enterprise | Volume above 500B/month | By agreement | From 0.15%, negotiable |
For international markets, a currency equivalent is also defined (Starter from $1,490 and Scale from $2,990 monthly). The fee model is discretely tiered: each tier’s rate applies to the total monthly volume — transparent and predictable.
Collaboration models
| Model | Description | Suitable for |
|---|---|---|
| White-Label SaaS | Service under your brand; Noyan provides backend and support | Lendtechs, commercial platforms |
| On-Premise PaaS | Encrypted image on your server; full data sovereignty | Banks, large enterprises |
| Mini-App & integrated | Tivani inside your existing ecosystem | Super-apps, messengers |
6. Why Tivani — Not In-House, Not the Competitors
| Criterion | In-house build | Traditional/bank solution | Tivani |
|---|---|---|---|
| Time to launch | 12 to 18 months | 6 to 12 months | A few hours ✓ |
| Data ownership and sovereignty | Full | Limited | Full (On-Premise) ✓ |
| Full white-label | Yes (at a cost) | Usually no | Yes ✓ |
| Full cycle automation | Requires development | Limited | All stages ✓ |
| Five wallet types | Requires development | No | Ready ✓ |
| Intelligent scoring engine | Requires development | Limited | Integrated ✓ |
| No vendor lock-in | — | Technical lock | Open architecture ✓ |
- 1. Data sovereignty: Encrypted On-Premise deployment. Your customers’ data never leaves the organization’s server — a direct answer to the most important regulatory and trust concern.
- 2. Speed: From signed contract to first live transaction, weeks — without hiring a new technical team or building infrastructure.
- 3. Automation: Zero manual processes in the credit lifecycle: assessment, origination, reminders, collections — all automated.
7. Proven in Practice — Use Cases and Real Results
Tivani is not an idea on paper. The platform is already operational, live across several different industries. To preserve client confidentiality, names are not disclosed.
| Industry | Use case | Tivani product | Status |
|---|---|---|---|
| Health and care | Dental credit | BNPL and non-cash wallet | Live | 12,000+ patients/month |
| Micro-investment | Portfolio-secured credit | Facilities and collateral | Live |
| Corporate welfare | EWA and employee vouchers | EWA and corporate wallet | Live |
| Commerce and social commerce | In-ecosystem credit | EWA, BNPL and Mini-App | Live |
| Bank and neobank | Digital credit infrastructure | Full white-label | In negotiation |
Example: dental credit
- Challenge: A lendtech in the health sector wanted to launch a dedicated BNPL system for a dental network — without a large technical team.
- Solution: Deployment of Tivani as white-label. A non-cash credit wallet for paying for services within a defined merchant network, together with credit secured by an investment portfolio.
- Result: More than 12,000 monthly active patients — with a fee mechanism designed to keep unit economics positive, and without a large operational team on the client side.
8. Why Noyan Fintech? — A Dependable Partner
Entrusting critical financial infrastructure to a partner is a major decision. Three reasons make Noyan a confident choice:
1. A product matured in the market
Tivani was not built overnight. Its path began with a focused product (salary advance) and, after years of learning in the real Iranian market, pivoted to a comprehensive PaaS platform. That means every capability has been tested in practice — not merely on a slide.
2. Proven technical depth
The system is built on a modern CQRS, Domain-Driven Design, Event Sourcing and Saga-pattern architecture, and is aligned with twelve international financial standards (including ISO 20022, PCI DSS, ISO 27001, Basel III and GDPR). This depth has been measured in independent technical evaluations by professional teams.
3. Team and backing
| Role | Background — and what it means for you |
|---|---|
| CEO & Founder | BNPL leadership at DigiPay (Digikala Group) and a global IPMA project management award for the financial model — meaning the product is built with executional discipline |
| CTO | Architecture of scalable financial systems and On-Premise deployment — meaning your infrastructure is in safe hands |
| Backing | Based at the Azadi Innovation Factory, Tehran — a reputable technology ecosystem |
9. Next Step — Starting the Partnership
The starting path is designed to be fast and free of unnecessary complexity. The Tivani team is with you from the first meeting through to operational launch.
| Step | Action | Time |
|---|---|---|
| 1 | Discovery meeting and review of your credit model | 45 minutes |
| 2 | Live demo in a test environment and a dedicated proposal | 1 week |
| 3 | Technical review, integration feasibility and pilot | 2 to 4 weeks |
| 4 | Contract signing, deployment and operational launch | 2 days |
Your credit infrastructure, ready to deploy
In a 30-minute session, see a tailored demo of the platform and get an estimate that fits your business.