Documentation Library / Business Overview

Business Overview

Market analysis, business model, comparison with the alternatives and operating results — for business decision-makers.

11 pages · version 2.0Download PDFBack to library
Document language:

1. Executive Summary

Every business with customers holds an untapped credit opportunity. But the gap between "having a customer" and "offering them credit" is usually filled by a large technical team, twelve to eighteen months of development, and heavy operational risk. Tivani removes that gap.

Tivani is comprehensive credit and lending infrastructure as a service — a platform covering the entire credit lifecycle: from product design and credit assessment to servicing, collections and settlement. Any organization can launch its own branded, white-label credit service in weeks — not years — on its own encrypted infrastructure, without its customers’ data going anywhere.

Hoursfrom contract to first live transaction
5wallets: Cash, EWA, BNPL, Voucher, Facilities
6modules: full credit-cycle coverage
100%encrypted deployment on your server

2. Why Now? — The Market Problem and the Window of Opportunity

Three simultaneous forces have brought demand for embedded digital credit to boiling point: inflationary pressure that has weakened the purchasing power of cash, the growing consumer expectation of "buy now, pay later," and the maturity of digital payment infrastructure. An organization launching its credit service today gains a first-mover advantage; one that starts a year from now will compete in a saturated market.

But four barriers stop most organizations

  • Cost and time to build: Building a credit core from scratch requires a multidisciplinary expert team and 12 to 18 months — before a single unit of revenue is produced.
  • System fragmentation: Credit assessment, origination, servicing, collections and reporting are usually carried out in separate tools — without integration and with a high human error rate.
  • Data sovereignty concerns: Large organizations and financial institutions cannot place their customers’ data on a third party’s server — neither for regulatory reasons nor out of trust.
  • Vendor lock-in: Traditional solutions trap the customer in a technical cage; every small change demands months and cost.

The size of the opportunity

Target segmentPrimary useMarket situation today
Large enterprisesEWA and corporate vouchers for employeesNo integrated, centralized solution exists
Existing lendtechsInfrastructure upgrade and capability-gap fillCostly in-house build or legacy system
Banks and neobanksWhite-label digital credit infrastructureLong sales cycle, open opportunity
E-commerce and retailBNPL and embedded creditLacking dedicated financial infrastructure
Logistics and tourismTravel and services creditEmerging market, low competition

3. The Solution: How Tivani Works

Tivani is a three-layer, API-first financial infrastructure. Each organization works with the platform through three separate panels — and end users receive a seamless experience under that same organization’s brand.

LayerWho?What it does
Side A — AdministrationNoyan team and senior administratorDefining organizations, credit plans, fees, user categorization, high-level reporting
Side B — UnderwriterClient organization (underwriter)User management, credit allocation, corporate vouchers, financial dashboard, contract documents
Side C — End userCredit consumer (mobile app)Five wallets, withdrawal, purchase, investment, statement, transactions

Five wallets — which one is for you?

WalletUseExample industry
CashPayment and money transferRetail, gift card
Cash Credit (EWA)Salary advance and earned wage accessEnterprises, human resources
Non-Cash Credit (BNPL)Installment purchase in a merchant networkHealth, e-commerce
Corporate VoucherWelfare voucher restricted to a networkEnterprises, employee welfare
FacilitiesLoan with guarantee or credit assessmentInvestment, banks, lendtech

Risk model: secured and unsecured users

  • Secured user: Their credit is guaranteed by an underwriter or a trusted authority — minimal default risk.
  • Unsecured user: They access credit after passing an identity-verification and credit-assessment path approved by the organization. The verification and assessment processes are modular and configurable to each business’s needs.

4. The Core Differentiator: Intelligent Credit Scoring Engine

What separates Tivani from a mere "loan management system" is its credit decision engine — which, in a fraction of a second, produces an explainable credit decision from hundreds of parameters, without slowing the user experience.

ToolFunction
Live Liability ViewReal-time view of each user’s active loans and bounced cheques
Cheque SignalAnalysis of the user’s cheque status as a risk indicator
Delay Pattern EngineAnalysis of repayment-delay patterns at the daily level (uniform or irregular)
Scoring APIHundreds of parameters (amount, bank type, collateral, installments, history) in milliseconds
Behavioral GraphBehavioral signals from the strategic-partner ecosystem
Explainable FeedbackA transparent reason for every credit decision — no black box
Why this matters to you: More accurate scoring means fewer defaults and more approvals of good customers. Every percentage point of default reduction adds directly to your profit — and every faster approval creates a more satisfied customer.

5. Business Model — How It Creates Value for You

Tivani is not merely a cost; it is a revenue engine. The pricing model is designed so your cost aligns with your success: a fixed base subscription and a declining transaction fee.

PlanSuitable forMonthly subscriptionTransaction fee
StarterVolume up to 50B IRT/month250M IRT0.7% to 1%, declining
Scale ★Volume 50 to 500B/month400M IRT0.3% to 0.5%, declining
EnterpriseVolume above 500B/monthBy agreementFrom 0.15%, negotiable

For international markets, a currency equivalent is also defined (Starter from $1,490 and Scale from $2,990 monthly). The fee model is discretely tiered: each tier’s rate applies to the total monthly volume — transparent and predictable.

A concrete example: Suppose an organization on the Scale plan allocates 100B IRT of credit to its customers monthly. Its fixed cost is the 400M IRT subscription, plus the declining transaction fee. In return, on this volume the organization earns credit fee revenue, higher purchase conversion rates and customer loyalty — typically several times the platform cost. Break-even is reached for most customers within the first months of operation.

Collaboration models

ModelDescriptionSuitable for
White-Label SaaSService under your brand; Noyan provides backend and supportLendtechs, commercial platforms
On-Premise PaaSEncrypted image on your server; full data sovereigntyBanks, large enterprises
Mini-App & integratedTivani inside your existing ecosystemSuper-apps, messengers

6. Why Tivani — Not In-House, Not the Competitors

CriterionIn-house buildTraditional/bank solutionTivani
Time to launch12 to 18 months6 to 12 monthsA few hours ✓
Data ownership and sovereigntyFullLimitedFull (On-Premise) ✓
Full white-labelYes (at a cost)Usually noYes ✓
Full cycle automationRequires developmentLimitedAll stages ✓
Five wallet typesRequires developmentNoReady ✓
Intelligent scoring engineRequires developmentLimitedIntegrated ✓
No vendor lock-inTechnical lockOpen architecture ✓
  • 1. Data sovereignty: Encrypted On-Premise deployment. Your customers’ data never leaves the organization’s server — a direct answer to the most important regulatory and trust concern.
  • 2. Speed: From signed contract to first live transaction, weeks — without hiring a new technical team or building infrastructure.
  • 3. Automation: Zero manual processes in the credit lifecycle: assessment, origination, reminders, collections — all automated.

7. Proven in Practice — Use Cases and Real Results

Tivani is not an idea on paper. The platform is already operational, live across several different industries. To preserve client confidentiality, names are not disclosed.

IndustryUse caseTivani productStatus
Health and careDental creditBNPL and non-cash walletLive | 12,000+ patients/month
Micro-investmentPortfolio-secured creditFacilities and collateralLive
Corporate welfareEWA and employee vouchersEWA and corporate walletLive
Commerce and social commerceIn-ecosystem creditEWA, BNPL and Mini-AppLive
Bank and neobankDigital credit infrastructureFull white-labelIn negotiation

Example: dental credit

  • Challenge: A lendtech in the health sector wanted to launch a dedicated BNPL system for a dental network — without a large technical team.
  • Solution: Deployment of Tivani as white-label. A non-cash credit wallet for paying for services within a defined merchant network, together with credit secured by an investment portfolio.
  • Result: More than 12,000 monthly active patients — with a fee mechanism designed to keep unit economics positive, and without a large operational team on the client side.
Proven capacity at scale: Tivani’s core infrastructure — including an atomic double-entry ledger, a Saga-pattern transaction engine, and an idempotency layer preventing double spending — has been evaluated and designed for national-scale scenarios (schemes with tens of millions of users). That means infrastructure that will never be "too big" for your business.

8. Why Noyan Fintech? — A Dependable Partner

Entrusting critical financial infrastructure to a partner is a major decision. Three reasons make Noyan a confident choice:

1. A product matured in the market

Tivani was not built overnight. Its path began with a focused product (salary advance) and, after years of learning in the real Iranian market, pivoted to a comprehensive PaaS platform. That means every capability has been tested in practice — not merely on a slide.

2. Proven technical depth

The system is built on a modern CQRS, Domain-Driven Design, Event Sourcing and Saga-pattern architecture, and is aligned with twelve international financial standards (including ISO 20022, PCI DSS, ISO 27001, Basel III and GDPR). This depth has been measured in independent technical evaluations by professional teams.

3. Team and backing

RoleBackground — and what it means for you
CEO & FounderBNPL leadership at DigiPay (Digikala Group) and a global IPMA project management award for the financial model — meaning the product is built with executional discipline
CTOArchitecture of scalable financial systems and On-Premise deployment — meaning your infrastructure is in safe hands
BackingBased at the Azadi Innovation Factory, Tehran — a reputable technology ecosystem
A transparent responsibility model: In On-Premise deployment, Noyan provides the product images and the infrastructure runs on your server. The service level is defined with clear tiers (P1 to P4) and a Service Credit mechanism — and responsibility for an SLA breach falls on Noyan only when the cause is a defect in the product itself, not the infrastructure or network under your management.

9. Next Step — Starting the Partnership

The starting path is designed to be fast and free of unnecessary complexity. The Tivani team is with you from the first meeting through to operational launch.

StepActionTime
1Discovery meeting and review of your credit model45 minutes
2Live demo in a test environment and a dedicated proposal1 week
3Technical review, integration feasibility and pilot2 to 4 weeks
4Contract signing, deployment and operational launch2 days
The window of opportunity is open — but not forever. Every month of delay is a month of first-mover advantage your competitor may take. A thirty-minute meeting is the starting point of your business’s credit transformation.

Your credit infrastructure, ready to deploy

In a 30-minute session, see a tailored demo of the platform and get an estimate that fits your business.